Useful Tip for YouTube Creators – SEO Optimization
Everyone knows that more and more number of people are watching YouTube to get information they want. In other words, video SEO can have countless benefits: increased watch time, broader brand awareness, and more sales and leads.
YouTube Search engine is built to provide the best possible search results for the users, which means understanding the search engine will help drive traffic you want your videos to be viewed.
What Is YouTube SEO
YouTube SEO simply means optimizing your YouTube channel and videos to be discovered by more users.
About 500 hours of content are uploaded to YouTube every minute, and YouTube shows videos that are the most relevant to keyword, using their own algorithm. For example, if you type in “Cake Recipe”, there will be thousands of search results. Three results on the top would be videos YouTube considered as ‘the most relevant’.
In order to work on YouTube SEO, it is necessary to understand how YouTube exposes videos to the top and the YouTube algorithm.
According to YouTube, videos are ranked based on a number of factors including title, description, and how relevant the video content is to viewers' queries. Which videos generated the most interactions is also a factor being considered.
Simple YouTube SEO Tips to Rank Higher in Search
1. Choose your keywords wisely
*How to Make a List of Keywords
1) List the Words You Think Are Relevant To Your Video
2) Type in the keywords and check YouTube Auto-Word Completion
-Keywords that YouTube suggest with auto-completion are what YouTube think are the most relevant. Using these keywords may help the users who need your videos to find the way.
3) Use keyword tools such as Google Trends and the Google Ads Keyword Planner to identify popular keywords and their synonyms. Including these terms can help you to maximize traffic from search.
l https://trends.google.com/trends/explore?date=all_2008&gprop=youtube,
l https://www.twinword.com/ideas/
▲Twinword ideas
4) See keywords from popular channels
-Visit a popular channel with a large number of subscribers in the field you are targeting, then sort the videos from that channel in order of popularity.
Most of the videos with high views on YouTube are most likely optimized around popular keywords.
Therefore, visiting popular content in the field you want to target and researching what keywords the video is optimized for is one of the smart strategies.
Check which keywords are optimized for popular videos. You can easily do this by viewing page source.
l Right-click and click “View Page Source”.
l Ctrl+f (command+f ) and type in “keywords”
Then you’ll sell what youtube tags are applied to the video.
5) Use YouTube statistics for the keyword research.
-Another keyword research method is to use statistics provided by YouTube itself.
l Log in to your YouTube account and access YouTube Studio
l Click Analyze in the left menu
l Click Reach at the top of the page
l Click on Traffic Source Type
l Click on Youtube Search
If you follow the steps above, you can check the video traffic source with which keywords users came to your video as shown below, and you can get insights on which keywords to target.
2. Optimize your Title, Description and Hashtags
So far we looked at how to make a list of keywords.
Now you need to optimize the title, description, and tags of the video using those keywords.
1) Title Optimization
Since the title of a video serves to explain the topic and content of the video to YouTube and users, it is recommended to use keywords to create a click-through phrase.
It is also recommended that the video title be written in 60 characters or less in English. The reason why it is important to write the title of the video by keeping the length is to prevent “keyword stuffing,” which is an abuse of keywords.
Most importantly, don’t forget to include the main keyword in the title in the front of the title.
2) Description Optimization
YouTube recommends that you put your most important keywords in the first couple of sentences of your description – and that your description should be no longer than 200 words.
Also, descriptions have to include an overview of your video using natural language—not just a stream of keywords.
It is also good to pick 1–2 main words that describe your video and feature them prominently in both your description and title.
3) Use video hashtags to drive YouTube search results
Across social media, hashtags (#) are now used to help users find content that answers their questions across a range of platforms.
You can use related hashtags (#) in video descriptions to help viewers find your video when they search for a specific hashtag.
Tags specifically help drive search as they make key trends more visible. Once you add a hashtag to the video description, it will be shown above the title of the video and then become
4) Include the keyword in your video file.
Title of the video file is not visible to the users, but it is also one of the ranking factors when it comes to showing your video in search results.
If the file name you are uploading has the target keyword in it, your video will have a much better chance of being ranked.
3. Select a video category
If users are searching for a particular video with advanced options, they can select the search to show videos from selected categories. When uploading your video, it’s important you contextualize your video with categories so you will have a better chance of getting found by a user.
YouTube has a variety of category options to pick from, so you should be able to find a category that suits your YouTube videos. You can select the category options when uploading your video.
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